RetailCRM is designed to support multiple sales channels, and employs powerful
analysis tools that SY0-101 provide a consolidated view of the customer and enable targeted
communications with point-of-sale (POS) or other sales channels – supporting real-time loyalty
points management.
“Epicor|CRS shares our vision to provide retailers with innovative software solutions that
enhance the overall shopping experience for customers,” said Paula Paravecchio, managing
director, Worldwide Retail Industry, Microsoft Corp. “RetailCRM is built on Microsoft SQL
Server 2005 Reporting Services and provides businesses with analytics tools and reporting
capabilities that can be used to derive insight from data that is captured at every customer
touch point to make more-informed business decisions.”
Epicor Announces CISSP Expanded RetailCRM Offering
Page 2
Know the Customer and Improve the Shopping Experience
RetailCRM couples an advanced ability to segment customers by combining
demographics, RFM (recency, frequency and monetary value) measures, purchase history and
response to loyalty initiatives, with powerful analytics and reporting capabilities. With access to
information regarding SSCP customer preferences, shifts in shopping patterns and product affinities
within a segment, retailers can make faster, better decisions about day-to-day and longer-term
operations.
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